ICON - PBR products ' Your consciousness then experiences

' Your consciousness then experiences that reality

and through long days of hard work

and jobs that don’t slow down

it’s a badge of toughness

ICON - PBR products ' Your consciousness then experiencesThe Toughest Sport. The Toughest Mindset. The Toughest Eyewear. 8 seconds that separate legends from the rest. The grit, the fire, the mindset, its what defines the ones who refuse to back down. This isnt just another pair of sunglasses. Its a badge of toughness. Built to take hits and never buckle under pressure. TWO SVGE and PBR come together to create something iconic. A piece that stands for the Everyday Cowboys who live the spirit. Who show up,